Zoomlion opens another new branch in Thailand
Mar 05, 2024
Recently, more than 200 guests, including local government representatives, construction and road contractors, and representatives of related enterprises, witnessed the grand opening of Zoomlion Thailand's Nakhon Sawang branch. This opening marks the 9th anniversary of the establishment of Zoomlion's subsidiary in Thailand, and is another important breakthrough made by Zoomlion in continuously deepening its localization strategy in Thailand.
It is reported that Zoomlion's Nakhon Sawang branch is the 7th branch established by the company in Thailand, which combines product display and spare parts warehouse functions. It will further improve Zoomlion's sales, spare parts supply, and service network in Thailand, providing customers in central Thailand with richer products and more comprehensive after-sales service. At the event, Zoomlion showcased a variety of host products and components, including car cranes, concrete mixers, excavators, high-altitude work platforms, forklifts, tractors, etc., attracting numerous customers to observe and experience, and signed orders totaling over 3.6 million yuan.
Thailand is one of Zoomlion's important strategic markets in Southeast Asia, and Zoomlion's first standardized 4S store overseas was established in Bangkok, the capital of Thailand. In recent years, Zoomlion has continuously strengthened resource integration, increased market investment, and improved its localization layout in Thailand. Currently, Zoomlion's 9 types of host products have fully entered the Thai market, and its market influence and brand awareness are constantly increasing.